Delivers the same cleaning benefits as regular Ultra Purex, but contains naturally sourced cleaning ingredients and natural fragrance extracts. Hypoallergenic and free of dyes, perfect for people with sensitive skin. • Affordable, hypoallergenic. and dye-free laundry detergent. • Contains traditional and plant-based cleaning ingredients. • Natural fragrance extracts. • Provides a deep-down clean and long-lasting fragrance. Natural Elements® doesn't mean you have to compromise on clean. It may be hard to believe, but Purex® Natural Elements™ is an affordable and dye-free laundry detergent containing traditional and plant-based cleaning ingredients. Purex® Natural Elements® provides the deep-down clean that you've come to expect from Purex®. Simply put, it is exactly the detergent you are looking for! Application: HE Laundry Detergent; Applicable Material: Fabric; Dirt Types: Food Stains; Grass Stains; Grease; Oil-Based Soil; Organic Matter; Water-Based Soil; Scent: Linen & Lilies.